PIO Boot Camp in Atlanta, Georgia on January 19-22, 2016

PIO BOOT CAMP

4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

 


Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more


 

Topics

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words
  • Guerrilla tactics to get your message out
  • LIVE on Facebook! Should we be?!
  • Is your social media policy solid or landfill? Court ruling!
  • News coverage trends: Are you prepared?
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • “Cyber Activism” is a game changer for Police & Fire Dept.’s
  • Brand & Reputation Mgmt. for your department
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

 

$595 per person – Limited seating available

Info: E-mail or call 602-445-6442

Locations

Norman, Oklahoma   |   Greenwood, Indiana   |   North Las Vegas, Nevada

Your Department?

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Quote Busters


"This is a president that couldn't play dead in a cowboy movie"

John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.


"I might have tacos when I go home"

Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.


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