PIO BOOT CAMP
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
June 27-30, 2022
Hillview Police Department
Louisville, Kentucky
4-day ‘Master Public Information Officer’ ™ – Certification Program
Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more
Register NOW! | PIO Boot Camp Flyer
Simple Registration Form
(For payment by check, P.O., invoice request)
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Kentucky
June 27-30, 2022 • 0800 to 1600 hrs
Hosted by Hillview Police Dept.
283 Crestwood Lane, Louisville, KY 40229
$595 per person – Limited seating available
Info: E-mail or call 602-445-6442
Hotels
Tru by Hilton
191 Centre Dr Shepherdsville, Kentucky 40165
Phone: 502-890-2055
(Ask For A Government Employee Rate)
Website
Holiday Inn Express & Suites
365 Brenton Way, Hillview, Kentucky 40165
Phone: 502 955-4984
Website
Hampton Inn Louisville
I-65 @ Brooks Rd.
180 Willabrook Drive, Brooks, Kentucky 40109
Phone: 502 957-5050
Website
Baymont
149 Willabrook Drive Brooks, Kentucky 40109
Phone: 502-233-4453
Website
Quality Inn
716 Brooks Hill Road Brooks, Kentucky 40109
Phone: 502-955-6272
Website
Comfort Inn
191 Brenton Way Shepherdsville, Kentucky 40165
Phone: 502-955-5566
Website
Best Western
362 Brenton Way Shepherdsville, Kentucky 40165
Phone: 502-955-5533
Website
Airports
Louisville Muhammad Ali International Airport (SDF)
600 Terminal Dr, Louisville, KY 40209, United States
502 277-9670
PIO Boot Camp | Locations
Greenwood, Indiana ( APR. ) Greenwood, Indiana ( JULY ) Greenwood, Indiana ( OCT. )
Your Department?
Quote Busters
"This is a president that couldn't play dead in a cowboy movie"
John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.
"I might have tacos when I go home"
Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.