A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

Public Information Officer - Boot Camp - Greenwood, Indiana

Oct. 18-21, 2021
Escondido Police Dept.
Escondido, California

4-day ‘Master Public Information Officer’ ™ – Certification Program

Intensive Media Relations Training – High caliber instruction,

exercises, videos, on-camera practicals & more

Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Messaging in a Pandemic
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt.
  • Impact of “Cyber Activism” on Police & Fire Dept.’s
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • When to respond & when to just “shut up!”
  • Apps and tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

PIO Training in California
Oct. 25-28, 2021 • 0800 to 1600 hrs
Hosted by Escondido Police Department
@ Community Room
1163 N. Centre City Parkway
Escondido, CA 92026

$595 per person – Limited seating available

PIO Boot Camp – Registration

 PIO Boot Camp Flyer

 Info: E-mail or call 602-445-6442


SpringHill Suites by Marriott San Diego Escondido/Downtown
200 La Terraza Blvd, Escondido, CA 92025
Phone: (442) 286-8100


San Diego Airport (SAN) (27.7 miles)
3225 N Harbor Dr, San Diego, CA 92101

John Wayne Airport (SNA) (59.5 miles)
18601 Airport Way, Santa Ana, CA 92707

Los Angeles International Airport (LAX) (95.7 miles)
1 World Way, Los Angeles, CA 90045


Quote Busters

"This is a president that couldn't play dead in a cowboy movie"

John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.

"I might have tacos when I go home"

Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.