PIO BOOT CAMP
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
June 19-22, 2023
Denham Springs Police Dept.
Denham Springs, LA
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Louisiana
June 19-22, 2023 • 0800 to 1600 hrs
Hosted by Denham Springs Police Dept.
@ Denham Springs High School STEM Center
1129 South Range Ave., Denham Springs, Louisiana 70726
$595 per person – Limited seating available
Info: E-mail or call 602-445-6442
Hampton Inn – Baton Rouge – Denham Springs
201 Rushing Road West
Denham Springs, LA
Comfort Suites Denham Springs
249 Rushing Road West, Denham Springs, LA
(Gov. rate or “Best rate”)
Baton Rouge Metropolitan Airport (BTR)
9430 Jackie Cochran Dr, Baton Rouge, LA 70811
(28 Min. from training)
New Orleans International Airport (MSY)
1 Terminal Dr, Kenner, LA 70062
(1 Hour 10 Min. from training)
"This is a president that couldn't play dead in a cowboy movie"
John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.
"I might have tacos when I go home"
Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.