PIO BOOT CAMP
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
June 19-22, 2023
Denham Springs Police Dept.
Denham Springs, LA
4-day ‘Master Public Information Officer’ ™ – Certification Program
Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Louisiana
June 19-22, 2023 • 0800 to 1600 hrs
Hosted by Denham Springs Police Dept.
@ Denham Springs High School STEM Center
1129 South Range Ave., Denham Springs, Louisiana 70726
$595 per person – Limited seating available
Info: E-mail or call 602-445-6442
Hotels
Hampton Inn – Baton Rouge – Denham Springs
201 Rushing Road West
Denham Springs, LA
(225)665-0555
Comfort Suites Denham Springs
249 Rushing Road West, Denham Springs, LA
(225) 243-7210
(Gov. rate or “Best rate”)
Airports
Baton Rouge Metropolitan Airport (BTR)
9430 Jackie Cochran Dr, Baton Rouge, LA 70811
(28 Min. from training)
New Orleans International Airport (MSY)
1 Terminal Dr, Kenner, LA 70062
(1 Hour 10 Min. from training)
PIO Boot Camp | Locations
Greenwood, Indiana ( JULY )
Greenwood, Indiana ( OCT. )
Boerne, Texas ( SEPT. )
Your Department?
Quote Busters
"This is a president that couldn't play dead in a cowboy movie"
John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.
"I might have tacos when I go home"
Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.