PIO BOOT CAMP
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
Sept. 11-14, 2023
Boerne Police Dept.
Boerne, Texas
4-day ‘Master Public Information Officer’ ™ – Certification Program
Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Texas
Sept. 11-14, 2023 • 0800 to 1600 hrs
Hosted by Boerne Police Dept.
@ 124 Old San Antonio Road
Boerne, Texas 78006
$595 per person – Limited seating available
Info: E-mail or call (480) 622-8297
Hotels
Airports
San Antonio International Airport (SAT)
San Antonio, TX, United States
PIO Boot Camp | Locations
Greenwood, Indiana ( JULY ) Greenwood, Indiana ( OCT. ) Boerne, Texas ( SEPT. )
Your Department?
Quote Busters
"This is a president that couldn't play dead in a cowboy movie"
John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.
"I might have tacos when I go home"
Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.