A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

Public Information Officer - Boot Camp - Greenwood, Indiana

July 11-14, 2022
Aventura Police Dept.
Aventura, Florida
(South Florida Area)

4-day ‘Master Public Information Officer’ ™ – Certification Program

Intensive Media Relations Training – High caliber instruction,

exercises, videos, on-camera practicals & more

Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt.
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • Impact of “Cyber Activism” on Police & Fire Dept.’s
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

PIO Training in Florida
July 11-14, 2022 • 0800 to 1600 hrs
Hosted by Aventura Police Dept.
@ 19200 West Country Club Drive
Aventura, Florida 33180

$595 per person – Limited seating available

PIO Boot Camp – Registration

 PIO Boot Camp Flyer

 Info: E-mail or call 602-445-6442


Aloft Miami Aventura
2910 NE 207th Street, Aventura, Florida 33180
(Special! PIO rate $115 per night)
Contact Sonia at APD (305) 466-8963


Fort Lauderdale-Hollywood International Airport (FLL)

Miami International Airport (MIA)


PIO Boot Camp | Locations

check Montgomery, Alabama ( SEPT. )
check Vicksburg, Mississippi ( OCT. )
check Norcross, Georgia ( OCT. )
check Greenwood, Indiana ( OCT. )
check Mishawaka, Indiana ( NOV. )
check Your Department?

Quote Busters

"This is a president that couldn't play dead in a cowboy movie"

John Kirby, U.S. Navy Rear Admiral (Ret) on CNN talking about President Donald Trump' comments at G-7 Summit.

"I might have tacos when I go home"

Mayor Joseph Maturo, East Haven, CT Answering reporter Mario Diaz's question about what the Mayor will do for Latinos following Federal Racial Profiling allegations & arrests.