PIO BOOT CAMP

4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more

Topics

• Crisis & Incident Command Communications
• Perception vs. Reality – Educating a skeptical audience
• Your “open-door policy” may be a career killer
• There’s a problem with those words
• Guerrilla tactics to get your message out
• LIVE on Facebook! Should we be?!
• Is your social media policy solid or landfill? Court ruling!
• News coverage trends: Are you prepared?
• Social Media Revolution: Tricks, secrets & pitfalls
• Videos: Good, bad & ugly of news interviews
• “Cyber Activism” is a game changer for Police & Fire Dept.’s
• Brand & Reputation Mgmt. for your department
• When to respond & when to just “shut up!”
• Apps & tech for an overwhelmed PIO
• Write more effective news releases, posts & tweets
• Secrets & tricks reporters don’t want you to know
• Take the heart out of a negative news story
• Emergency responses to toughest media questions

$595 per person – Limited seating available

Info: E-mail or call (480) 622-8297